Websites and SEO
Guaranteed Revenue & Longevity
If you want guaranteed leads/sales for the next decade without having to lift a finger; we can help.
Find out how much reliable revenue you can expect with our SEO Calculator!
But what is SEO?
Search Engine Optimisation (SEO) is the ongoing work of getting a website to the top of search engine results pages (SERPs) so millions of people can easily find it on demand.
If you're ready to set your business up for success:
Your Local Web Guy is ready for you
The need to knows:
In a nutshell: Search Engine Optimisation is going through the motions of what it takes to impress the algorithm of search engines like Google, Bing, Yahoo, Ecosia, DuckDuckGo and the rest of them.
Think of it like a Miss Universe competition with the algorithm as the judge; it has certain criteria it judges on (over 200) with its own ideas of what’s good and what’s not. We work to understand the algorithms of multiple search engines to get them to recommend your business as #1 over your competitors.
Ideally you’ll be looking at millions in reliable revenue, but, really, it depends on your business.
The simple formula is to take the number of expected website visitors, multiplied by your website’s conversion rate, multiplied by the Lifetime Value (LTV) of your customers.
Honestly, SEO is not for every business. If what you sell is not something people are actively searching for then SEO will likely not work for your business. Before you commit to one of our SEO packages, please consider if your customers will seek you out.
We will also let you know if we feel SEO will not be beneficial for you; before beginning any project we do some quick research to see if there’s enough searches for your relevant keywords to be worth your while.
A few months. SEO does require you to be someone with some forethought for your business; it is not an overnight change.
SEO is what sets your business up for decades, for as long as search engines are in use; it ensures longevity and legacy. It is the long-term investment in the future of your business; not a way to make a ‘quick buck’.
Much like other professional services it differs depending on the project but, broadly-speaking, the more money there is to be made; the more it’s going to cost to get a slice of that pie.
If we’re talking specifics:
- $800 – $1500 for Local SEO – Businesses with a local customer base
- $1600 – $2600 for National SEO – Businesses who have customers all over Australia
- $1500 – $3000 for Ecommerce SEO – Businesses who want to sell directly through the internet
Yes. 12 months is our standard contract term.
The strategies we implement are 12 month strategies; both our reputation and your success depend upon seeing it to fruition.
We charge monthly, in advance, with the due date being the same date each month from the receipt of the first payment.
If monthly is not suitable for you, please reach out and we may be able to negotiate something more suitable.
It’s really simple.
- Before beginning any project we gather information from you and do some research into your keywords and competitors,
- We see what has worked for your competitors and what hasn’t, and what keywords have a high enough search volume,
- We come up with a 12 month strategy that will get you to the top (usually happens long before that 12 month mark, though),
- Based on the resources required to achieve those results, we come to you with a price and your projected ROI. Once you’re happy with that, we send out an invoice for the first month of work,
- Once the invoice is paid we begin our work, sending monthly reports of your progress and be in regular contact (unless you wish otherwise)
Without going into jargon about our methods, we:
- Generate content (blogs, pages, simple videos, etc.),
- Improve Google, Bing, and Yahoo rankings,
- Improve site structure (on-page SEO),
- Increase the number of backlinks,
- Promote your website,
- Rank your website for specific keywords,
- Perform technical SEO,
- Perform regular website audits,
- And also consider any additional requests.
Yes. There’s not much else to be said here, but yes; we optimise for voice search through Siri, Alexa and Google Assistant.
We will custom design and build your website in WordPress, whether you want a brochure website, a lead-generating website or an ecommerce website.
We also have an array of templates (over 180) for one-page websites that we have custom designed and built for you to select one from.
Depending on the project, it can take as little as a few days (one-page template website) up to 6 weeks (a full shebang ecommerce website with 20-odd products) from project commencement to live.
At this stage we work exclusively with WordPress. In our experience they are far-and-away the best platform, overall.
It depends on the functionality and resources required for the project.
Do you want a contact form? An appointment-setting feature? Payment functionality (ecommerce)? How many pages will you need? Will you provide content (copy and media) or would you like us to?
Yes and no. We don’t provide website hosting directly with our own servers, but we host all clients websites on Lenode’s cloud server, located in Sydney, for clients with no preferred web hosting provider.
We can, absolutely, provide both copy and royalty-free media, if that is what you wish.
We do ask, however, for you to provide media in some cases, such as product images and ‘About Us’ pages. Not only does it help your customers, it can often look more authentic than royalty-free images.
It’s your website; it’s your decision.
We do offer a maintenance service that includes security updates, regular back-ups and overall general maintenance. And we also offer service for ongoing works on the website, such as specials or upcoming events that you would like featured on your website.
If it can be done; we can do it.
I don’t claim that we’ve done it all before, a million times over, but there’s not been a single feature we’ve had requested that we haven’t been able to deliver on.
We appreciate the chance to learn/practice; so don’t hesitate to ask.